Media plays a vital role in shaping public perception. The manner in which human-wildlife interactions are reported in the press does influence the way people think. While sensational news related to wild animals might excite people, balanced and nuanced coverage can lead to positive administrative decisions. With this in mind, many of us have been engaging with friends in the media at a personal level. But given the popularity of social media, we felt the need to also utilise this platform to encourage better reporting of issues related to human-wildlife conflict. Read more.